Ways To Maximize Marketing Power
How to get the most marketing impact from-anything you write.You will get more attention than you think. Here are the most specific things you must do every time you add a new informational page to your site:
1. File name: Name your uploaded file name strategically....... Name it the search term always. Avoid dead end generic names like contact_us.html etc. Google,,,, will not list it no matter what is on it. If you want to be found, name it EXACTLY for what this page is what you expect people to search on. Note: If you want to take it one step further,,,, register the your site on dot com, dot net, or dot org domain name and put your page there. Nothing beats a branded domain name.
2. The Linking: Link to your new page with linked text. Don't link the new page to it with an image like a button, or generic words like click or any other word like this here. For marketing power link to your new page with text that includes your search term. Google crawls through that link. They give BIG points for search terms in linked text.......
3. Meta Description Tag: Take time to write a specific meta-descriptions about what is on the page. Make sure it includes the search term. Meta-keyword tags don't matter. Meta-description tags do. Meta-description tags are what Google uses in their search results. It's what people see when you come up in a search. It's your advertising message. ....Make sure it compels people to click and read more under the article.
4. The New Page: Make sure also the elements on the page center around the search term. The text, headline, image file name, and image alt tag should all include variations of your subject. The idea is to convince Google that you are an authority on this subject. Be specific. Everything on the page should be about the search term.
5. Google: Let them know your new page on your site, is there. If you don't have a Google Webmaster account Google.com/webmasters, create one Google account. Create and upload Google sitemap to let Google know that your site has changed and your new page exists. If you want your page indexed, it helps to let them know what your site is about for.
How to get the most marketing impact from-anything you write.You will get more attention than you think. Here are the most specific things you must do every time you add a new informational page to your site:
1. File name: Name your uploaded file name strategically....... Name it the search term always. Avoid dead end generic names like contact_us.html etc. Google,,,, will not list it no matter what is on it. If you want to be found, name it EXACTLY for what this page is what you expect people to search on. Note: If you want to take it one step further,,,, register the your site on dot com, dot net, or dot org domain name and put your page there. Nothing beats a branded domain name.
2. The Linking: Link to your new page with linked text. Don't link the new page to it with an image like a button, or generic words like click or any other word like this here. For marketing power link to your new page with text that includes your search term. Google crawls through that link. They give BIG points for search terms in linked text.......
3. Meta Description Tag: Take time to write a specific meta-descriptions about what is on the page. Make sure it includes the search term. Meta-keyword tags don't matter. Meta-description tags do. Meta-description tags are what Google uses in their search results. It's what people see when you come up in a search. It's your advertising message. ....Make sure it compels people to click and read more under the article.
4. The New Page: Make sure also the elements on the page center around the search term. The text, headline, image file name, and image alt tag should all include variations of your subject. The idea is to convince Google that you are an authority on this subject. Be specific. Everything on the page should be about the search term.
5. Google: Let them know your new page on your site, is there. If you don't have a Google Webmaster account Google.com/webmasters, create one Google account. Create and upload Google sitemap to let Google know that your site has changed and your new page exists. If you want your page indexed, it helps to let them know what your site is about for.
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